News
Halo ‘Treats Smart’ with New Treats for Pets;
Oven Baked, High Protein and Functional Pet Treats That Taste Good,
New Anti-Oxidant, Low-Fat Vegetarian, Skin and Coat Treats Address Specific Care Issues
New York, NY APRIL 20, 2009— Halo, Purely for Pets, the leading producer of holistic pet care products, announced the release of new Liv-A-Littles Healthsome™ Treats for cats and dogs. The new Halo Liv-A-Littles Healthsome treats include nutritional calories from lean meat proteins, whole gains, vegetables and fruit, not empty calories from corn, fillers or added sugar or molasses. All treats in the new line are oven baked, and as proven in independent palatability tests, actually taste good. The new Healthsome Treat line continues Halo’s ongoing efforts to improve the diet and well-being of cats and dogs.
Each package includes an ingredient list packed with healthful food made from recognizable, all natural ingredients. Also featured on the label are serving recommendations, giving pet owners’ guidance on the best way to Treat Smart, since most pet owners over treat their pets.
The new Halo Healthsome treats are baked and the healthful ingredients can be seen just by looking at the biscuits. Whole grains, fruits and vegetables are easily recognized at just a glance. With the new treats comes the introduction of Halo’s first ever functional treats with specific benefits to address care issues. These include:
- Low-Fat Veggie Pumpkin - a unique, low fat, vegetarian peanut ‘n pumpkin biscuit
- Anti-Oxidant - a treat made with cranberries, yogurt, pumpkin and green tea – all ingredients known for their anti-oxidants and which help support a healthy immune system
- Skin and Coat - a treat featuring Halo’s signature natural food supplement DREAM COAT®, for skin and coat, made with omega oils and salmon
“Halo was founded on the premise that all-natural and holistic ingredients will improve the lives and well-being of our pets,” said Alan Kerzner, President of Halo. “With our new treats, we are continuing our effort to apply evolving health research into practice, and help owners give their pets the chance at longer and healthier lives.”
The act of giving treats to a pet is a vital part of the human-animal bond. Treats can be used as a reward, in training or just for fun. However, most pet owners tend to over treat pets with empty calories, sweeteners and unnatural additives.
To avoid this, Halo veterinary advisor Dr. Donna Spector recommends reading labels to identify the treats with the best ingredients. Most commercially available treats lack nutrition and are filled with carbohydrates, corn syrup, molasses, fructose, artificial colorings or flavorings and do nothing to satisfy.
Halo’s new Healthsome Oven Baked Treats are the newest addition to the Liv-A-Littles treat line. Recognized as one of the most loved treats by pets across the country, Liv-A-Littles Protein Treats, made from 100% highest quality meat, have been named best treat by Masters of Taste, and has been given the highly coveted 2008 Buzzillions Reviewer's Choice Award for Best Dog Treat, a consumer voted award that ranks favorite products across various categories and industries.
The new Halo treats are not only the smart way to treat pets, but also budget friendly, with packages ranging from $3.99 to $5.99, available at Petco, Whole Foods, pet specialty and natural food stores everywhere, and online at www.halopets.com.
About Halo, Purely For Pets®
For twenty years, Halo, Purely for Pets® has created holistic pet products of uncompromising quality. Halo believes nutrition is the single most important factor in the quality of a pet’s life. With it, good health follows. By staying as close to nature as possible, we have seen phenomenal changes take place in the lives of thousands of pets and the owners who love them.
Since Halo’s inception, the company has been an active advocate helping conscientious pet owners better understand how nutrition plays a role in their pet’s health and vitality. Named for our belief that pets are our little angels, Halo continues to develop innovative and high quality pet products which help pet-owners better love and care for their “extra member of the family.” In 1986, Andi Brown founded Halo, Purely for Pets® after her cat “Spot” was plagued by digestive problems, skin irritations and excessive shedding. Andi soon learned that all of Spot’s symptoms were a direct result of nutrients lacking in his diet. Finding “premium” cat foods seriously lacking, she created a “stew” made from all natural ingredients and Spot was soon cured of his ailments and healthy again.
Unlike other companies who keep their formulas under lock and key, the original Halo Spot’s Stew recipe is made available for all pet owners, along with recipe suggestions for other pet meals and treats that can be made at home. Halo recipes can be found at www.halopets.com/recipes.
In March 2008, award-winning talk show host and comedienne, Ellen DeGeneres, became a part-owner of
Halo, Purely for Pets®. At the same time, the company also expanded its line of all-natural pet food and pet care products. The company also expanded distribution with a variety of major retail chains such as Whole Foods and Petco, as well as thousands of independent pet specialty and natural outlets.
Pegasus Capital Advisors, a private equity fund manager with offices in New York and Cos Cob, CT, holds majority ownership in Halo, Purely for Pets. Founded in 1995, Pegasus provides capital to middle market companies across a wide range of industries, and has particular interest in businesses that make a meaningful contribution to society by positively affecting the environment, contributing to sustainability and enabling healthy living. www.pcalp.com. For more information, please visit: www.halopets.com.
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