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FOR IMMEDIATE RELEASE Press Contact: Heather Greenfield (323) 822-4800
Caroline Resnick (212) 334-0333

Halo Purely for Pets Proves Best in SHow with Buzzillions Reviewers Choice Awards

Halo has been Voted a Winner for their Liv-a-Littles Protein Treats and Finalist for their Spot’s Stew Dry Dog Food

LOS ANGELES, CA, February 10, 2010 – Consumer reviewers on Buzzillions.com have spoken again, bestowing top honors to Halo Purely for Pets. Halo’s Liv-a-Littles Protein Treats is the Buzzillions Reviewers' Choice™ Award" Winner for dog treats while their Spot’s Stew Dry Dog Food is a Buzzillions Reviewers' Choice™ Award" Finalist for dog food as voted by long-time pet owners. Halo Purely for Pets (www.halopets.com), is the quality leader in holistic pet care products. This is the second consecutive year Halo has taken home this honor.

Liv-A-Littles Protein treats – beloved by both cats and dogs -- are part of Halo’s treat line which recently expanded to include Halo Healthsome™ oven-baked treats for cats and dogs. All Halo treats are, made with the highest quality ingredients. Spot’s Stew Dry Dog Food is part of Halo’s Natural Dry Dog Food that is highly digestible, high in protein and quality ingredients, low in carbs and always created with your pet’s entire well-being in mind. Halo never uses chicken meal or other rendered meats. Both Liv-A-Littles Protein treats and Spot’s Stew Dry Dog Food are extensions of Halo’s ongoing efforts to improve the diet and well-being of cats and dogs across America.

“This recognition for our pet food is especially important to all of us at Halo because it comes straight from the consumer,” said Steve Marton, CEO of Halo. “Halo wins awards like this only because consumers are demanding great ingredients. Every Halo ingredient is a real, natural ingredient that consumers recognize and understand. Every meat we use can also be sent to make human food products. That’s what consumers are demanding, and that’s what Halo has delivered for over 20 years.”

Winners and Finalists of the Buzzillions Reviewers' Choice™ Awards are selected based on the opinions of real consumers who have purchased and used the product and posted their opinions on Buzzillions.com, the Web's premier hub for customer reviews. Buzzillions is the only product review site that categorizes its reviews by "lifestyle" so that consumers can get ratings and reviews from people just like them.

ABOUT HALO, PURELY FOR PETS

For over 20 years, Halo, Purely for Pets® has created holistic pet products of uncompromising quality. Halo believes nutrition is the single most important factor in the quality of a pet’s life. Halo natural pet food, treats, supplements and grooming products – including the award-winning Halo Spot’s Stew, Dream Coat and Liv-a-Littles treats -- are available at Petco and Whole Foods, at thousands of independent pet specialty and natural food stores, and online at www.halopets.com.

Ellen DeGeneres – a long time Halo customer -- became a part-owner of Halo in 2008, saying, “because I think Halo is incredible, I decided to become part owner in hopes that all animals have the chance to be the healthiest they can be. And I'm anxious to spread the word so that everybody knows about Halo.”

ABOUT BUZZILLIONS REVIEWERS

Buzzillions Reviewers’ Choice Awards are selected utilizing a special algorithm that ranks products reviewed by consumers in the calendar year of 2009. This algorithm incorporates star ratings, number of reviews and the reliability of the reviewers (reviews by “Verified Buyers” are given more weight). The #1-ranked product is awarded “Reviewers’ Choice Winner” status. The #2 - #5-ranked products are awarded “Reviewers’ Choice Finalist” status. Buzzillions.com, which has nearly five million reviews, is a one-stop product research site for consumers, providing reviews and recommendations from real product users for more than 1.3M products in thousands of categories, including consumer electronics, apparel, sporting goods, health & beauty and home & garden.